Lisa Bodell
CEO
Lisa Bodell is the founder of FutureThink and the bestselling author of Why Simple Wins and Kill the Company. Her work on simplification and innovation has influenced teams at Google, SAP, and Citi, and she’s a frequent contributor to outlets including Forbes, Fast Company, and The New York Times.
Sept. 9, 2025
How Stupid Rules are Holding Your Business Back
In a world moving from change to chaos, Lisa Bodell makes the case for subtraction: kill needless rules, cut administrivia, and restore focus to meaningful work. She shares a simple, leader-led process to remove friction, the...