Hiring Episodes

In this episode, Rob Levin makes the case that hiring cannot be passive if you want to grow. Hope is not a strategy. If your business is hitting a people bottleneck, you need to stop waiting for the "perfect" person to appear and start building a faster, more intentional hiring process. Rob explores why owners often stay stuck in their comfort zone, how that slows growth, and what a CEO should actually be focused on: strategy, the right people, resources, and culture. He also shares the common ...

Rob Levin breaks down key findings from SmarterX's 2026 State of AI for Business report and translates them into a practical roadmap for founders and SMB leaders. The big message: AI is no longer optional, and the companies that start building skills, workflows, and a culture of experimentation now will outpace those that wait. Key takeaways Most employees believe AI will eliminate more jobs than it creates, but only 20% are worried about their own role, a sign that awareness is lagging behi...

Over 80% of business owners can't find qualified people. But 15–25% are thriving, hiring, retaining, and growing at the same time. The difference isn't luck or budget; it's strategy. Rob Levin breaks down the three fundamental shifts that separate winners from everyone else: designing culture instead of hoping for it, competing for talent with the same intensity you compete for customers, and expanding your talent pool beyond local markets. Episode Highlight "Talent deserves the same strategi...

Most business owners are leaving $100,000+ on the table every year doing administrative work that costs $25/hour while their time is worth $200–$1,000+/hour. Rob Levin breaks down why an assistant is no longer a luxury—it's a necessity—and delivers a step-by-step playbook for hiring one, whether full-time, part-time, onshore, nearshore, or offshore. You'll learn to calculate your true hourly rate, identify what to delegate in three days, and avoid the costly mistakes most owners make (like hirin...

In this episode, Rob Levin (Founder of Work Better Now and author of The New Talent Playbook) distills the biggest concepts from the book into one clear framework, and introduces a key reframe: this isn't a temporary "talent crisis," it's a permanent talent shift. Rob breaks down what the top ~15% of companies do differently to attract and retain great people, why culture and core values are the foundation, how to fix retention and hiring for today's reality, why global/remote expands your optio...

In this special LinkedIn Live edition of The New Talent Playbook Podcast, marketing expert John Jantsch sits down with Rob Levin, co-founder of WorkBetterNow and author of The New Talent Playbook. Together, they explore why so many small and mid-sized businesses are quietly facing a talent crisis, and what leaders can do to build their dream teams in today's rapidly changing world. Rob shares the inspiration behind his new book, lessons learned from two decades of entrepreneurship, and why "t...

In this episode of The New Talent Playbook Podcast, Rob Levin sits down with Ron Karr, speaker, advisor, and creator of the Velocity Mindset®. Ron has spent over three decades helping leaders and sales teams eliminate friction, gain buy-in, and achieve results faster. Rob and Ron unpack how clarity of direction and how leaders can build alignment, accountability, and trust to accelerate growth without burning out their teams. About the Guest Ron Karr has worked with leaders, sales executiv...

In this episode, Rob sits down with Michael Deutsch, Managing Partner of The Deutsch Group and owner of Sapphire Talent. They explore the often-overlooked art (and science) of hiring. Michael shares his insights on why most small and mid-sized...

In this episode, Rob Levin is joined by Chason Hecht, CEO and founder of Retensa, a global leader in employee retention strategies. With decades of data and experience behind him, Chason dives into what really drives retention—and spoiler alert—it...

In this episode of Great Talent Great Business, Rob Levin interviews Jade Green, an expert in company culture. Jade emphasizes that company culture is "caught, not taught," and that businesses should focus on modeling the values they want to instill...

On this episode of Great Talent Great Business, Rob Levin chats with Alyssa Gelbard, founder and CEO of Point Road Group, about the power of employee branding. Alyssa breaks it down, explaining that employee branding is all about how a company’s...