Culture Episodes

In this episode, Rob Levin makes the case that hiring cannot be passive if you want to grow. Hope is not a strategy. If your business is hitting a people bottleneck, you need to stop waiting for the "perfect" person to appear and start building a faster, more intentional hiring process. Rob explores why owners often stay stuck in their comfort zone, how that slows growth, and what a CEO should actually be focused on: strategy, the right people, resources, and culture. He also shares the common ...

Rob Levin argues that small and midsize business owners need to act now: get hands-on with AI, intentionally improve culture, and carve out time to think strategically. He points to a growing economy with inflation pressure, a setup he describes as "profitless prosperity", and says the owners who win will be the ones who adapt faster. Key Takeaways AI is no longer optional. Owners should take a course, experiment, and build with AI personally. Block 2 hours this week to learn one AI workflow...

Over 80% of business owners can't find qualified people. But 15–25% are thriving, hiring, retaining, and growing at the same time. The difference isn't luck or budget; it's strategy. Rob Levin breaks down the three fundamental shifts that separate winners from everyone else: designing culture instead of hoping for it, competing for talent with the same intensity you compete for customers, and expanding your talent pool beyond local markets. Episode Highlight "Talent deserves the same strategi...

Declining employee engagement is a warning signal for every small and mid-size business. Gallup's 2026 State of the Global Workplace report shows engagement dropping across the board, but Rob Levin unpacks three critical takeaways that separate thriving companies from those fighting burnout. Discover why manager stress signals a crisis, why every seat counts more than you think, and concrete, cost-effective moves to strengthen culture, reduce turnover, and position your team to leverage AI compe...

Culture isn't a recruitment tactic, it's your competitive advantage. In this solo episode, Rob Levin reveals seven concrete practices that transformed WorkBetterNow into a fast-growing company. You'll walk away with immediately actionable systems: peer-driven recognition that reinforces values and clarity frameworks that eliminate "mutual mystification" (that silent killer of remote teams). Rob draws from hard-won lessons; his first venture failed partly because he deprioritized culture despite ...

Innovation isn't the exclusive domain of tech startups, it's the competitive edge every small and mid-size business must build into their DNA. But most owners centralize innovation within themselves, missing their biggest advantage: the ability to move faster than corporations. JL Heather reveals why innovation is fundamentally a cultural challenge, not a structural one. You'll learn concrete steps to build psychological safety, shift from assigning work to assigning problems, and avoid sabotage...

In this episode, Rob Levin (Founder of Work Better Now and author of The New Talent Playbook) distills the biggest concepts from the book into one clear framework, and introduces a key reframe: this isn't a temporary "talent crisis," it's a permanent talent shift. Rob breaks down what the top ~15% of companies do differently to attract and retain great people, why culture and core values are the foundation, how to fix retention and hiring for today's reality, why global/remote expands your optio...

In this episode, Rob sits down with David Goldstein, founder of TeamBonding, North America's leading team building company built around the "power of play." David shares how team building has evolved, why culture and connection matter more than ever, and how consistent, intentional experiences can strengthen collaboration, engagement, and retention. He also breaks down how companies can integrate remote team members, avoid common pitfalls, and design team building around meaningful outcomes—not ...

In this episode, Rob sits down with LeiLani Quiray, Founder and CEO of be the change HR, to explore what it really means to build workplaces that are both high-performing and deeply human. With over 20 years of HR experience, LeiLani shares how shifting HR from a compliance function to a growth driver can transform a business from the inside out. She also reveals how her company's social mission—donating 1% of topline revenue to nonprofits supporting survivors of human trafficking—has created a ...

In this episode, Rob Levin sits down with Alex Kunz, CEO of OP2 Labs, a company providing innovative collagen-based nutrition and a five-time Inc. 5000 fastest-growing business. A former U.S. Navy SEAL turned multi-industry leader, Alex shares what he's learned about building high-performing, self-sustaining teams—and why the best companies can function without their founders. He opens up about the importance of adaptability, how to hire for culture before skill, and how to make offshore team...

What happens when you build a successful business—but still feel something’s missing? In this episode, mindfulness expert and award-winning servant leader Rob Dube shares how mastering your inner game of leadership transforms how you lead, hire, and live. From redefining hustle culture to building a people-first company that thrives without burnout, Rob offers simple, practical ways to lead with more clarity, peace, and purpose. About the Guest Rob Dube is a mindfulness expert, speaker, an...

Rob speaks with David Schnurman, CEO of Lawline, about building a culture by design, evolving from visionary founder to strategy-focused CEO, and why AI is the next transformational lever in CLE and operations. David shares how structure (Scaling Up), personality tools, and an internal academy accelerate execution, plus practical ways to “AI‑enable” teams, automate low‑value work, and create award-winning client education. About the guest David Schnurman is the CEO of Lawline, the leading ...

In this episode, Matt Tritt, Founder and President of Greenlight Consulting & Management, shares his journey from burnout to building a purpose-driven owner’s rep firm in the high-stakes world of NYC real estate. He talks with Rob about shifting from winging it to leading with intention, the role of core values in hiring and client outcomes, and how connection drives both culture and performance. About Matt Tritt Matthew Tritt is the Founder and President of Greenlight Consulting & Managem...

Daniel Todd, CEO of Influence Mobile, joins Rob to discuss how he’s scaled a remote-first company across borders while maintaining a culture that consistently earns “Best Places to Work” recognition. He shares actionable strategies for building trust, leading distributed teams, and adopting AI to enhance productivity and future-proof talent. About the Guest Daniel Todd is a serial entrepreneur with over 20 years in tech and digital media. As CEO of Influence Mobile, he’s built one of the m...

Episode Summary In this episode, Shawn Busse, Founder and CEO of Kinesis, shares why aligning culture, brand, and strategy isn’t just a feel-good exercise — it’s a growth strategy. He explains how values-driven leadership can reduce costly turnover, build trust with clients, and create exponential impact across a business. 💡 Plus: Why most businesses get "values" wrong — and how to fix it. Key Takeaway When culture and marketing are aligned from the inside out, businesses experience ...

In this episode, leadership coach and consultant Adrienne Duffy shares how business owners can build aligned, high-performing teams by connecting vision, values, and unique abilities. She introduces the Nexus Project framework and explains why sustainable growth depends on both inner and outer development. Key Takeaway Alignment isn’t just about goals—it’s about making sure each team member’s role connects with their unique strengths and the company’s vision. When that happens, performance...

In this episode, Don Harkey, CEO and Founder of People Centric Consulting Group, joins Rob to explore how systems—not slogans—create strong cultures. They talk about what it means to balance empowerment with alignment, the hidden cost of poor onboarding, how to adapt during rapid change, and why remote work shouldn’t derail culture if you’re deliberate about how you lead. Key Takeaway: Culture isn’t about perks—it’s about systems. If you want better engagement and performance, build habits an...

In this episode, Rob sits down with Eddie Solomon, Co-Founder and Co-CEO of Net at Work, a leading technology advisor to SMBs. Eddie shares the lessons he’s learned from leading over 40 acquisitions, building a 450-person remote workforce, and fostering a strong company culture over nearly three decades. They dive into the strategic importance of talent in acquisitions, the balance between intrapreneurship and structure, and the deliberate efforts required to keep remote teams engaged and growin...

In this episode, Rob chats with Jack Daly, legendary sales trainer, entrepreneur, author, and endurance athlete. They dive into how business owners can build a culture by design, not by default, no matter if their teams are in-office or remote. Jack...

In this episode of Great Talent Great Business, Rob Levin interviews Jade Green, an expert in company culture. Jade emphasizes that company culture is "caught, not taught," and that businesses should focus on modeling the values they want to instill...

On this episode of Great Talent Great Business, Rob Levin chats with Alyssa Gelbard, founder and CEO of Point Road Group, about the power of employee branding. Alyssa breaks it down, explaining that employee branding is all about how a company’s...

In this episode of Great Talent, Great Business, Rob Levin sits down with Jon Sheppard to dive into the realities of generational differences in the workplace. They explore how each generation brings unique strengths, challenges, and...