The Hidden Cost: How Your Team’s Image Is Costing You Business

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Alyssa Gelbard: We all know people whether they're business leaders or people who are just part of a company where it takes forever for them to respond to an email, or someone who is always looking at their phone in a meeting or looking at another screen if they're on a video meeting. Those are subtle little things that can have an impact on a relationship with someone.

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Welcome to the great talent, great business podcast, your - resource for building exceptional teams and thriving businesses. Each episode delivers actionable insights on harnessing offshore talent, integrating innovative technology, cultivating a vibrant company culture, and attracting and retaining top performers to drive sustainable growth.

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Alyssa Gelbard: Employee branding is how, your people represent and promote your brand to stakeholders in everything that they do.

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When you think about the impact, though, so all of interactions that people have, what is the end result? Okay it's the how are you going to be attracting prospects when you think about how your people are coming across? What about closing clients, closing business or once you have referrals from those, a repeat business or referrals from your customers, customer loyalty referrals from people in your network.

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always looking at their phone in a meeting or looking at another screen if they're on a video meeting. Those are little subtle little things that can have an impact on a relationship with someone. They don't maybe, the message that sends is they're not paying attention.

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Alyssa Gelbard: I think it's an extension. It falls under employer brand because it's. How an employer brand is higher collective, right? It's the collective thing, right? As a place where people want to work.

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Anyway so, what should, business owners be doing or thinking about and doing to improve, I guess, their employee brand and then maybe even company wide? and I know those are two big questions. So just take a shot at.

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What kind of impressions do people get when they look them up? Because whether it's a prospect, potential talent, depending on where you are with your business, maybe you are looking, you're thinking about an exit. And people are looking at that, or maybe you're looking at investors on the other side.

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Same with, honestly, same with you as a business owner or leader, and your leadership team. These are usually not things you pay attention to, but if you can just give it a little time and energy; can have a big payoff. So things like LinkedIn, how to be better and even how to engage right content engagement.

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so, helping them see how to do it and making it easy for them is super easy. Big win. And I think the other sort of easy win is the whole. Email response time that we were just talking about that people lose business all the time. Ghosting all of that, it's such a thing.

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And the thing, I still remember this to this day when I was interviewing there, at some point in the interview process, somebody said; that we have a rule in this firm, which is when, whether it's a manager or partner back then interviewing, that's their highest priority. A client calls with an emergency that's secondary.

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maybe you don't, maybe you look at the leaders, and they have just super, super basic LinkedIn profiles. As a matter of fact, we did, some original research on that, on the power of executive profile, LinkedIn profiles on business people's willingness to do business. It has a really big impact.

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And then we're like, okay, yes, they do. So now let's see, do they make judgments about the company? And they do, so it's really where they make buying decisions, hiring decisions, also decisions, whether or not they want to work somewhere. So, going back to employer brand, definitely important to have information there and, and you know, kind of related to that. When you're thinking about employee branding, one of the things that we always suggest to companies first when we work with them on is let's look at your brand, though, in your brand messaging before you focus on getting everybody to. Amplify the message.

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We have the employee brand of the leadership, like maybe the owner, then they have the leadership team of employees. And then you have, of course, the company brand itself. Or at least we're not going into too much detail. This is not a marketing conversation. The company itself, how is the company come across? Because that's part of it. So, just walk us through a client comes and says; hey, Alyssa I need your help. Where do you start? Where does someone start? And, without going into too much detail, what do they have to go through? What's the list?

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Whatever someone thinks about you is what they think about the business, and you model behavior for the entire team. So, if you don't pay attention to yours, your brand, you can't expect anybody else on your leadership team if you have one, or anybody else in your business to pay attention. So it's really important for the leader.

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Making sure that every little touch point is sharper and better. And then we measure along the way we see it's not just about looking at everything, but we want you to move the needle. So then we'll measure along the way and make sure that everything is affected there.

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Do they follow the company? To see their posts, things like that can really go a long way. And saying, okay, if you're going to describe the business in your about section or under your experience, please use this kind of phrasing, we want to use current phrasing. And if you position it that way and that it's helpful to them and that they're going to look better, then there's a lot more buy in. From leadership I think it's more; look, you guys have to do this, it's not an option. And they know why. And then from content engagement. So let's say LinkedIn, for example, or and even with other social if that's where your business is because sometimes, Instagram might be big for them is guidance on best practices, they might want to do it, but they don't know, they don't have the time, they can't be bothered. But if you say; hey, it's really easy. You spend a few minutes a week, and here's what you can do. And you're making it easy for them, but you have to look for also from the company perspective and say, what are you doing as a business in terms of your posting strategy on whatever platform?

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Rob Levin: This is so powerful. I don't think people realize, in the old days, it was.

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Alyssa Gelbard: Thank you. Our website pointroadgroup.com. We're also on LinkedIn. And they can reach out to me as well. And I think, when you said, it's things that they're not paying attention to. We always say what we do isn't rocket science, but you're paying attention to every other important thing in your business. And now it's time to pay attention to this so you don't lose more opportunities.