Why "Just Do Your Job" Fails – and the People Strategy That Works Instead

In this episode, Rob sits down with LeiLani Quiray, Founder and CEO of be the change HR, to explore what it really means to build workplaces that are both high-performing and deeply human. With over 20 years of HR experience, LeiLani shares how shifting HR from a compliance function to a growth driver can transform a business from the inside out. She also reveals how her company's social mission—donating 1% of topline revenue to nonprofits supporting survivors of human trafficking—has created a culture rooted in purpose, compassion, and accountability.

About the Guest

LeiLani Quiray is the Founder & CEO of be the change HR, a certified woman-owned social enterprise that provides HR compliance, strategy, and people-focused solutions for small and mid-sized businesses nationwide. A seasoned HR professional and advocate for social impact, she built her company around her mantra, "Be the change," ensuring that purpose and profit go hand in hand.

Episode Highlight

"If you just do the right thing, it will be good for business — taking care of your people is always the best strategy."

Actionable Insights

• Look beyond compliance: The biggest HR opportunity lies in strategy, addressing root causes like leadership gaps and culture misalignment, not just turnover symptoms.  [03:30]
• Start with the "people strategy": When planning for growth, ask "how does this align with our people?" Every business goal depends on humans to execute it. [07:02]
• Live your core values: Core values should drive hiring, feedback, and even fun. Ask regularly: Are we living our values day to day? [08:33]
• Invest in learning and growth: Supporting your team's development—both professionally and personally—builds loyalty, engagement, and long-term success. [10:47]

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More About LeiLani Quiray

Check out be the change HR.
Connect with LeiLani on LinkedIn.

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