Shawn Busse
Shawn Busse is the Founder and CEO of Kinesis, a Portland-based growth studio specializing in owner-run businesses. Shawn’s passion is helping leaders find untapped potential at the intersection of strategy, culture, and brand.
His book, Marketing from the Inside Out®, captures over two decades of experience growing small- and mid-sized businesses.
8
July 7, 2026
Why Great People Are Passing on Your Company
Most businesses think marketing drives growth. Shawn Busse argues that it starts much earlier, with your culture. In this episode, Rob Levin sits down with the founder and CEO of Kinesis and author of Marketing From the Inside Out to discuss why brand and culture are inseparable, how a strong employer brand attracts better talent, and why mission, vision, and values should shape every hiring decision. If you're struggling to recruit great people or differentiate your business, this episode is yo...
Guest: Shawn Busse
9
July 1, 2025
The Biggest Leak in Your P&L Might Be Your Culture
Episode Summary In this episode, Shawn Busse, Founder and CEO of Kinesis, shares why aligning culture, brand, and strategy isn’t just a feel-good exercise — it’s a growth strategy. He explains how values-driven leadership can reduce costly turnover, build trust with clients, and create exponential impact across a business. 💡 Plus: Why most businesses get "values" wrong — and how to fix it. Key Takeaway When culture and marketing are aligned from the inside out, businesses experience ...
Guest: Shawn Busse