The Leadership Shift Behind Massive Growth - A True Story | Damon Gersh
What separates leaders who scale from those who hit a ceiling? Damon Gersh, founder and former CEO of Maxons Restorations, has navigated both, building a team that stayed calm and effective during 9/11 and Superstorm Sandy, then evolving from operator to strategist. In this episode, he breaks down the counterintuitive moves that unlock growth: delegating authority before you need it, maintaining non-negotiable standards that attract top talent, and fundamentally shifting from working in your business to working on it.
About the Guest
Damon Gersh is an entrepreneur best known as the founder and former CEO of Maxsens Restorations, New York's premier property damage restoration firm, which earned recognition for its leadership during 9/11 and Superstorm Sandy. A recipient of the Ernst & Young Entrepreneur of the Year Award, he has co-founded national business organizations including Restoration Affiliates and Gathering of Titans. Now mentoring and investing in entrepreneurs, real estate, and creative ventures, Gersh continues his lifelong focus on leadership, collaboration, and impact.
Episode Highlight
"A lot of times in life you look back in hindsight, and all the things that you did just moving forward make sense in the rear-view mirror"
Actionable Insights
- Build Your Leadership Team Before Crisis Hits: The preparation work you do in calm times determines your capacity in chaos. By educating his team, delegating authority, and giving leaders room to make mistakes, he built what he calls "decision-making muscles." [02:29]
- The Leader Sets the Tone, Even When Scared: On crisis days, people are watching you. Gersh was internally uncertain and scared on 9/11, but he knew his job was to project confidence, calm, and control. That psychological anchor, your visible composure, lets your team move into action mode rather than panic mode. [03:41]
- High Standards Attract High Performers, Culture Self-Selects: Gersh was raised in the old-school service business ethos: all you have is your reputation and good name. He maintained rigorous standards of professionalism and quality, which he embodied as a leader. The result? Top performers wanted to work there. [08:02]
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More About Damon Gersh
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Rob Levin is the Co-Founder of Work Better Now and the author of the bestselling The New Talent Playbook.
He helps small and midsize businesses build scalable teams by modernizing how they hire, retain, and lead talent, including through remote recruiting.






