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The New Talent Playbook

Rob Levin

Author and Co-Founder

Rob Levin is the Co-Founder of Work Better Now and the author of the bestselling The New Talent Playbook.
He helps small and midsize businesses build scalable teams by modernizing how they hire, retain, and lead talent, including through remote recruiting.

What Every Business Owner Should be Doing with AI Right Now
June 2, 2026

What Every Business Owner Should be Doing with AI Right Now

Most business owners face a paralyzing choice: leap into AI or wait until it's proven. Rob Levin cuts through the false binary. The cost of waiting isn't just competitive lag, it's cultural stagnation and missed efficiency ga...

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The Leadership Shift Behind Massive Growth - A True Story | Damon Gersh
May 26, 2026

The Leadership Shift Behind Massive Growth - A True Story | Damon Ger…

What separates leaders who scale from those who hit a ceiling? Damon Gersh, founder and former CEO of Maxons Restorations, has navigated both, building a team that stayed calm and effective during 9/11 and Superstorm Sandy, t...

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9 Things Great Owners Do That the Rest Don't
May 19, 2026

9 Things Great Owners Do That the Rest Don't

In this episode, Rob Levin breaks down nine foundational practices that separate thriving companies from stuck ones: from leveraging your unique strength to building accountability systems that empower rather than micromanage...

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The Talent Game Has Changed: Who's Winning and Why
May 5, 2026

The Talent Game Has Changed: Who's Winning and Why

Over 80% of business owners can't find qualified people. But 15–25% are thriving, hiring, retaining, and growing at the same time. The difference isn't luck or budget; it's strategy. Rob Levin breaks down the three fundamenta...

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How WBN Is Becoming an AI-First Company
April 14, 2026

How WBN Is Becoming an AI-First Company

Most companies treat AI as an efficiency play, bolt it onto existing workflows and hope for faster output. Rob Levin went deeper. After recognizing AI's potential in early 2023 and spending two years experimenting, he made a ...

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Don't Have an Assistant? You are One. (Stings a little, doesn't it?)
April 7, 2026

Don't Have an Assistant? You are One. (Stings a little, doesn't it?)

Most business owners are leaving $100,000+ on the table every year doing administrative work that costs $25/hour while their time is worth $200–$1,000+/hour. Rob Levin breaks down why an assistant is no longer a luxury—it's a...

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