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The New Talent Playbook

Rob Levin

Author and Co-Founder

Rob Levin is the Co-Founder of Work Better Now and the author of the bestselling The New Talent Playbook.
He helps small and midsize businesses build scalable teams by modernizing how they hire, retain, and lead talent, including through remote recruiting.

How WBN Is Becoming an AI-First Company
April 14, 2026

How WBN Is Becoming an AI-First Company

Most companies treat AI as an efficiency play, bolt it onto existing workflows and hope for faster output. Rob Levin went deeper. After recognizing AI's potential in early 2023 and spending two years experimenting, he made a ...

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Don't Have an Assistant? You are One. (Stings a little, doesn't it?)
April 7, 2026

Don't Have an Assistant? You are One. (Stings a little, doesn't it?)

Most business owners are leaving $100,000+ on the table every year doing administrative work that costs $25/hour while their time is worth $200–$1,000+/hour. Rob Levin breaks down why an assistant is no longer a luxury—it's a...

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